Forget about what you may hear about bottled water, energy drinks and ultra low carb (i.e. ultra low flavor) beer; the craft beer segment is outpacing all of them. The large breweries are quite aware of this fact, as it has been happening again and again for the last three years. They have seen a loss of market share to these small, creative renegade brewers called craft brewers. Many of the big boys are trying to get in on it, but because a good portion of craft beer consumers tends to be somewhat “anti-establishment,” the door is closed. Even true-blue craft breweries like Samuel Adams (Boston Beer Company) are being shunned because they appear too large, too widely available.